ISSN 2520-6265 (print)

ISSN 2520-6273 (online)


RESEARCH ON BEHAVIORAL FEATURES OF INTERNET USERS WHO ARE INTERESTED IN PERSONAL TESTS


Author:
D. V. Filipov, M.S. (Psychology), M.S. (System analysis)
ORCID: 0000-0003-3609-9551
E-mail: fildmt@gmail.com

DOI: https://doi.org/10.17721/upj.2021.2(16).10

Article Information
Issue: 2(16) 2021, pages: 159-180
Language: Ukrainian
Received: 01.06.2021
1 st Revision: 11.06.2021
Accepted: 14.06.2021

Abstract


We have studied the behavioral characteristics of Internet users who are interested in psychological questionnaires and use the Google Internet for this matter. The representative sample consisted of 440 respondents, each of whom was assigned to one of 16 types according to the author’s method of "Social Roles". The socio-psychological characteristics of each type, presented according to this method, and their quantitative distribution allowed us to analyze the socio-psychological structure of the general population. The respondents had most often the type related with psychological competencies and the opposite type which described the opposite need in these traits. This proposed structure of behavioral characteristics can be useful for researchers performing similar Internet research projects.
The method scales were standardized with beta-distribution as a statistical basis for the test result data. This approach is an alternative to the method transforming the original data in order to comply with the normal distribution, which leads to arbitrary changes in data. The statistical structure of the "influence" scale was analyzed; it reflected the features of the general population and the structure of communicative competencies existing in modern society. The "influence" scale had a significant asymmetry, so that a number of expert types was much smaller compared to that of the types focused on motivation of others, which reflects the existing social shortage of specialists in technical and other profiles.
A cluster analysis with the data obtained from the survey of 1,038 respondents was also conducted, which allowed us to identify 12 clusters and analyze their compliance with the examined types.

Key words:
method of "Social Roles", standardization, Internet research, social behavioral structure, beta-distribution.

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